AI in Consumer Analytics and Strategic Branding

Name: AI in Consumer Analytics and Strategic Branding
Price: 421.42 AUD
Availability: OutOfStock
ISBN: 9798337399638

MD Faiz Ahmad, Mudassir Rafi, Mohd Danish Kirmani

$526.95 $421.42

Hardback

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English

Igi Global Scientific Publishing
25 February 2026

Behavioural economics; Sales & marketing; Artificial intelligence

Summary
Details

The advancement of intelligent technologies reshapes the marketing ecosystem. Organizations are now driven by data-rich, intelligent marketing strategies and tools, capable of understanding consumers' preference, and allowing personalized responses in real-time. From decoding complex consumer behaviors to crafting adaptive brand strategies, AI-enabled tools redefine how organizations compete, connect, and create value in dynamic markets. The integration of AI, consumer analytics, and strategic branding reveals new possibilities for forecasting, sentiment analysis, and brand perception. It also raises important ethical and legal challenges that require further exploration. AI in Consumer Analytics and Strategic Branding explores the transformative role of AI, ML, and image processing in market research and branding. It examines emerging trends, tools, and analytical frameworks for interpreting consumer data and brand perception. This book covers topics such as predictive analytics, chatbots, and consumer behavior, and is a useful resource for business owners, engineers, marketers, academicians, researchers, and scientists.

Edited by: MD Faiz Ahmad, Mudassir Rafi, Mohd Danish Kirmani
Imprint: Igi Global Scientific Publishing
Dimensions: Height: 254mm, Width: 178mm, Spine: 24mm
Weight: 948g
ISBN: 9798337399638
Pages: 400
Publication Date: 25 February 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active