AI, Corporate Social Responsibility, and Marketing in Modern Organizations

Muhammad Nawaz Tunio

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Paperback

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English

IGI Global
27 November 2024

Business ethics; Sales & marketing; Artificial intelligence

In the contemporary business landscape, the intersection of artificial intelligence (AI), corporate social responsibility (CSR), and marketing is reshaping how organizations engage with consumers and promote their values. AI technologies are enabling companies to analyze consumer behavior, tailor marketing strategies, and measure the impact of their CSR initiatives. This integration allows businesses to enhance their brand image while demonstrating commitment to social and environmental issues, building deeper connections with customers who prioritize ethical practices. As organizations navigate this evolving terrain, leveraging AI to drive CSR efforts becomes essential for building trust, enhancing reputation, and achieving sustainable growth in a socially conscious market. AI, Corporate Social Responsibility, and Marketing in Modern Organizations explores the integration of intelligent technology, CSR, and marketing in today's organizations and businesses. The effects of these practices are examined, along with solutions for improved consumer marketing, communication across sectors, and internal management. This book covers topics such as automation technology, hotel management, and market intelligence, and is a useful resource for computer engineers, business owners, entrepreneurs, marketers, academicians, and researchers.

Edited by: Muhammad Nawaz Tunio
Imprint: IGI Global
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798337302201
Pages: 386
Publication Date: 27 November 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Muhammad Nawaz Tunio is a Ph.D. in the Doctoral track Entrepreneurship, Innovation, and Economic Development, from Alpen Adria University, Klagenfurt, Austria on the government scholarship of Higher Education Commission of Pakistan. He was awarded a one-month young scientist research fellowship for Kent State University, Ohio, USA under the mentorship of Professor Robert D. Hisrich by the Alpen Adria University, Klagenfurt. He has few publications in the research areas of his interest. his research interest is entrepreneurship, self-employment, ICT, and youth. He has presented papers at international conferences and attended research workshops.