Pamela E. Pennock is Assistant Professor of History at the University of Michigan–Dearborn.
Meticulously researched. A splendid book that is sure to find interested audiences in many academic fields, as well as in activist circles. * Business History Review * The author quite rightly sees this history as an important element in the unfolding reaction to consumer culture in the United States and the uneasiness sometimes associated with the growth of marketing to children. -- James Gilbert, University of Maryland Researched in fascinating detail... a valuable and well-argued addition to the literature. * Addiction *