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Golden Holocaust

Origins of the Cigarette Catastrophe and the Case for Abolition

Robert N. Proctor

$65.95

Hardback

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English
California Uni Pr Trade
28 February 2012
The cigarette is the deadliest artifact in the history of human civilization. It is also one of the most beguiling, thanks to more than a century of manipulation at the hands of tobacco industry chemists. In Golden Holocaust, Robert N. Proctor draws on reams of formerly-secret industry documents to explore how the cigarette came to be the most widely-used drug on the planet, with six trillion sticks sold per year. He paints a harrowing picture of tobacco manufacturers conspiring to block the recognition of tobacco-cancer hazards, even as they ensnare legions of scientists and politicians in a web of denial. Proctor tells heretofore untold stories of fraud and subterfuge, and he makes the strongest case to date for a simple yet ambitious remedy: a ban on the manufacture and sale of cigarettes.

By:  
Imprint:   California Uni Pr Trade
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 51mm
Weight:   1.179kg
ISBN:   9780520270169
ISBN 10:   0520270169
Pages:   752
Publication Date:  
Audience:   Professional and scholarly ,  College/higher education ,  Undergraduate ,  Further / Higher Education
Format:   Hardback
Publisher's Status:   Active
List of Illustrations Prologue Introduction: Who Knew What and When? PART ONE. The Triumph of the Cigarette 1. The Flue-Curing Revolution 2. Matches and Mechanization 3. War Likes Tobacco, Tobacco Likes War 4. Taxation:The Second Addiction 5. Marketing Genius Unleashed 6. Sponsoring Sports to Sell Smoke 7. Parties, the Arts, and Extreme Expeditions 8. Clouding the Web: Tobacco 2.0 PART TWO. Discovering the Cancer Hazard 9. Early Experimental Carcinogenesis 10. Roffo’s Foray and the Nazi Response 11. “Sold American”: Tobacco-Friendly Research at the Medical College of Virginia 12. A Most Feared Document: Claude E. Teague’s 1953 “Survey of Cancer Research” 13. “Silent Collaborators”: Clandestine Cancer Research Financed by Tobacco via the Damon Runyon Fund 14. Ecusta’s Experiments 15. Consensus, Hubris, and Duplicity PART THREE. Conspiracy on a Grand Scale 16. The Council for tobacco Research: Distraction Research, Decoy Research, Filibuster Research 17. Agnotology in Action 18. Measuring Ignorance: The Impact of Industry Disinformation on Popular Knowledge of Tobacco Hazards 19. Filter Flimflam 20. The Grand Fraud of Ventilation 21. Crack Nicotine: Freebasing to Augment a Cigarette’s “Kick” 22. The “Light Cigarette” Scam 23. Penetrating the Universities 24. Historians Join the Conspiracy PART FOUR. Radiant Filth and Redemption 25. What’s Actually in your Cigarette? 26. Radioactivity in Cigarette Smoke: “Three Mile Marlboro” and the Sleeping Giant 27. The Odd Business of Butts—and the Global Warming Wild Card 28. “Safer” Cigarettes? 29. Globalizing Death 30. What Must Be Done Notes Selected Bibliography Lexicon of Tobacco Industry Jargon Timeline of Global Tobacco Mergers and Acquisitions Timeline of Tobacco Industry Diversification into Candy, Food, Alcohol, and Other Products Acknowledgments Index

Robert N. Proctor is Professor of the History of Science at Stanford University and author of Cancer Wars, Racial Hygiene, and The Nazi War on Cancer He is also a Fellow of the American Academy of Arts and Sciences.

Reviews for Golden Holocaust: Origins of the Cigarette Catastrophe and the Case for Abolition

Draws on previously confidential industry documents and Proctor's own experience as the first historian to testify in court about [industry] lies. What lies? How deep into the pleural linings did they go? All the way. --Harper's Magazine Lays out in head-shaking detail how a handful of companies painstakingly designed, produced, and mass-marketed the most lethal product on the planet. --Mother Jones [A] monumental and sobering indictment. --Nature Proctor documents a breadth and depth of the industry's duplicitous actions that is astounding. --Science (Aaas) A nearly 800-page book that begins as the Bible of the twentieth-century cigarette industry only to end as its millennial counterblaste. --Harper's


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