Advertising Explained

RLE Advertising

Dennis Caton

$242

Hardback

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English

Routledge
21 March 2013

Sociology; Social, group or collective psychology; Advertising; Organisational theory & behaviour; Advertising industry

Series: Routledge Library Editions: Advertising

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.

The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.

Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.

First published in 1949.

By: Dennis Caton
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 18mm
Weight: 380g
ISBN: 9780415817769
ISBN 10: 0415817765
Series: Routledge Library Editions: Advertising
Pages: 116
Publication Date: 21 March 2013
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Hardback
Publisher's Status: Active

Dennis Caton