Advertising and Hong Kong Society

Kara Chan

$34.95

Hardback

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English

The Chinese University Press
04 April 2006

Media studies; Advertising; Advertising industry

Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus - with examples, issues, regulations, and applications interlaced throughout - the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region. Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors.

Edited by: Kara Chan
Imprint: The Chinese University Press
Country of Publication: Hong Kong
Dimensions: Height: 23mm, Width: 15mm, Spine: 2mm
Weight: 369g
ISBN: 9789629962647
ISBN 10: 9629962640
Pages: 250
Publication Date: 04 April 2006
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Kara Chan is currently Professor and Public Relations and Advertising Option Coordinator in the Department of Communication Studies, Hong Kong Baptist University. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before joining academia.

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Advertising and Hong Kong Society

Kara Chan

$34.95

Hardback

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