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Advances in National Brand and Private Label Marketing: 11th International Conference, Oxford, UK, 2024 by Juan Carlos Gázquez-Abad at Abbey's Bookshop,
Advances in National Brand and Private Label Marketing: 11th International Conference, Oxford, UK, 2024...
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Juan Carlos Gázquez-Abad Nicoletta Occhiocupo

Advances in National Brand and Private Label Marketing

11th International Conference, Oxford, UK, 2024

Juan Carlos Gázquez-Abad,  Nicoletta Occhiocupo,  José Luis Ruiz-Real

$354.95   $284.08

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English
Springer International Publishing AG
09 September 2024
Social, group or collective psychology; Sales & marketing; Customer services
Series: Springer Proceedings in Business and Economics
The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.

The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labelling, co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas.

This volume presents the proceedings of this 2024 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.
Edited by:   , ,
Imprint:   Springer International Publishing AG
Country of Publication:   Switzerland
Edition:   2024 ed.
Dimensions:   Height: 235mm,  Width: 155mm, 
ISBN:   9783031691911
ISBN 10:   3031691911
Series:   Springer Proceedings in Business and Economics
Pages:   151
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Juan Carlos Gázquez-Abad is Professor of Marketing at the University of Almería, Spain. José Luis Ruiz-Real is Associate Professor of Marketing at the University of Almería,   Nicoletta Occiochupo is Senior Lecturer in Marketing and Operations Management at Oxford Brookes Business School, Oxford Brookes University, UK.

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