Marketing That Matters: 10 Practices to Profit Your Business and Change the World

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Chip Conley Eric Friedenwald-Fishman

Marketing That Matters

10 Practices to Profit Your Business and Change the World

Chip Conley, Eric Friedenwald-Fishman

$32.99

Paperback

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English

Berrett Koehler
01 January 2018

Economics & Business; Sales & marketing

"Whether you're an entrepreneur building a new enterprise, the leader of an established socially responsible business, or a marketing professional at a Fortune 500 company who wants to make a difference, this ""in-the-trenches"" guide provides action steps for creating marketing programs that benefit your company and the world.

Using real-life examples from Patagonia, General Mills, Clif Bar, and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values. They offer ten practices to engage customers using innovative marketing techniques--from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company--and potentially change the world. Marketing that Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy."

By: Chip Conley, Eric Friedenwald-Fishman
Imprint: Berrett Koehler
Country of Publication: United States
Dimensions: Height: 216mm, Width: 141mm, Spine: 16mm
Weight: 269g
ISBN: 9781576753835
ISBN 10: 1576753832
Pages: 120
Publication Date: 01 January 2018
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Chip Conley has won numerous awards including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Experience Stager of the Year at a conference in Las Vegas in which Joie de Vivre beat out competition that included Disney, Cirque de Soleil, and Ian Schrager Hotels. Chip's book, The Rebel Rules: Daring to be Yourself in Business, was published

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Marketing That Matters

10 Practices to Profit Your Business and Change the World

Chip Conley, Eric Friedenwald-Fishman

$32.99

Paperback

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