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Bimbo

Ditch the Labels. Find Your Voice. Reclaim Your Confidence.

Ashley James

$59.99

Hardback

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English
Century
12 March 2026
A rousing, empathetic feminist manifesto from broadcaster and influencer Ashley James

Bossy. Frigid. Spinster. Sl
*t. Mumsy. Milf. Bimbo. The English language has a seemingly infinite number of judgemental and hypocritical words to describe women and their life choices. We can't win, no matter what we do.

Whether it's on the sofa of ITV's This Morning or online, Ashley James is a fierce advocate for women. In Bimbo, she unpacks the labels that box women in, and the systems that keep them there. From 'bossy' little girls, 'tarty' teens, to mothers who 'let themselves go', and 'left-on-the-shelf' single women, Ashley dissects the systems that try to confine us and asks- what if we broke free?

Told through raw personal stories, humour and with a fierce feminist lens, this is a battle cry for every woman who's ever felt too much - or not enough. This is a call to women stop shrinking, stop competing, and start rising - together.

This is a book to be shared, discussed, and cherished, and a beacon of hope for a better future.
By:  
Imprint:   Century
Country of Publication:   United Kingdom
Dimensions:   Height: 240mm,  Width: 162mm,  Spine: 32mm
Weight:   562g
ISBN:   9781529958775
ISBN 10:   1529958776
Pages:   368
Publication Date:  
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  ELT Advanced ,  Primary
Format:   Hardback
Publisher's Status:   Active

Ashley James is a broadcaster and campaigner. She is a vocal advocate for equality and women's rights and is currently a political and social affairs correspondent for ITV's This Morning. She is a proud mother to two young children, Alfie and Ada. BIMBO is her first book.

Reviews for Bimbo: Ditch the Labels. Find Your Voice. Reclaim Your Confidence.

'Raw and gloriously unapologetic … a rallying cry for every woman who’s ever been told to stay quiet.' * Carol Vorderman * 'Ashley is a much-needed force. An excellent communicator and a defiant and expansive thinker.' * Jameela Jamil * ‘Bold, brave and brilliantly told – this is the book I've been waiting for my whole life.' * Bryony Gordon * 'The way Ashley expertly pulls apart inherent female injustices will leave you feeling outraged at a system still so stacked against women. But what I took away even more than that from the book, was the sheer joy of knowing that there are the Ashley’s of the world around to loudly call bullsh*t on it all. Just as she does on TV, in Bimbo, Ashley pulls apart the issues facing the modern woman and puts them back together again with brilliantly considered thought and context. Ignore this Bimbo at your peril.' * Ellie Taylor *


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