The Impact Equation

Are You Making Things Happen or Just Making Noise?

Chris Brogan

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Paperback

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English

Penguin Books Ltd
21 August 2013

E-commerce: business aspects; Sales & marketing

Want to make social media pay? Two digital gurus show you how.

When Chris Brogan and Julien Smith wrote their bestseller Trust Agents, being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers.

As traditional channels for marketing and selling disappear and more people interact online, the very nature of attention is changing. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.

The Impact Equation will give you the tools to guarantee your message will be heard.

By: Chris Brogan
Imprint: Penguin Books Ltd
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 15mm
Weight: 200g
ISBN: 9780670922406
ISBN 10: 0670922404
Pages: 288
Publication Date: 21 August 2013
Audience: Professional and scholarly , College/higher education , General/trade , Undergraduate , Primary
Format: Paperback
Publisher's Status: Active

Chris Brogan and Julien Smith are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.

Reviews for The Impact Equation: Are You Making Things Happen or Just Making Noise?

Their advice on the importance of being able to write to make a splash online is solid...when it comes to building a brand online Brogan and Smith have been there and done that. The Financial Times