The Confidence Map

"""There are economic numbers, and then there is how people really feel about what's going on in the economy. Peter Atwater connects both, helping us to find the signal in all the market noise in ways that give us insight not only about business, but about politics and society too. Atwater is one of my most important ""finger to the wind"" sources for understanding the global economy today."" - Rana Foroohar, bestselling author of Homecoming, and global business columnist and associate editor for the Financial Times   “Peter Atwater is an insightful and original thinker whose work on the impact of mood and sentiment on decision making is an important contribution to understanding how markets work. I cite him often when speaking about how feelings of certainty and control --and their connection to evidence or emotion-- affect the risks we take.”  - Michele Wucker, best-selling author of The Gray Rhino and You Are What You Risk   “Always fresh and thought provoking.” - Andrew Browne, Partner at Brunswick and former Group Editorial Director of the Bloomberg New Economy Forum   “Always interesting.” - John Authers, Bloomberg’s Senior Editor for Markets   “Sober, clear-eyed analysis.” - Andrew Ross Sorkin, New York Times columnist, DealBook founder, and bestselling author of Too Big Too Fail   “Peter Atwater is a contrarian's contrarian, and an expert in confidence-driven decision making.” - Herb Greenberg, editor, Empire Financial Research"