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The Ministry of Common Sense

How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit

Martin Lindstrom



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John Murray
27 January 2021
How often in your life do you spend time following a rule or a procedure that makes no sense, offers little or no advantage, and slows you down in the process? In a world of work governed by a system of well-intentioned rules, that's something that happens all too often.

In this book Martin Lindstrom - a global leader in branding and expert in organisational culture - takes you behind the scenes at companies which are paralyzed and demoralised by a breakdown in common sense. Lindstrom shares a five-step process for identifying and repairing these lapses, showing that restoring common sense always cuts costs, boosts engagement and increases customer retention.

The stories in THE MINISTRY OF COMMON SENSE are entertaining, troubling, eye-opening and recognisable to anyone who works in or leads an organisation of any size. It's easy to get blinded to problems right in front of you - but setting up your own Ministry of Common Sense will mean less time wasted on unnecessary things, less mistakes and misunderstandings, and a better way of working for all.
By:   Martin Lindstrom
Imprint:   John Murray
Country of Publication:   United Kingdom
Dimensions:   Height: 206mm,  Width: 132mm,  Spine: 20mm
Weight:   264g
ISBN:   9781529332476
ISBN 10:   1529332478
Pages:   256
Publication Date:   27 January 2021
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Martin Lindstrom is a foremost consultant to a who's who of leading companies. He is the author of the international bestseller, Buyology, and many other books on branding and consumer behavior. His book BRANDsense was acclaimed by the Wall Street Journal as one of the five best marketing books ever published . He was recognized by Time Magazine as one of the 100 Most Influential People in The World and named by Thinkers50 as the world's #18 business thinker.

Reviews for The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit

Martin Lindstrom's delightful romp shows how too many organizations seem designed to drive their customers and employees crazy. And this gem is filled with useful (and fun) tips and tools that will help leaders build teams and organizations where common sense is the rule rather than the exception. -- Robert Sutton, Stanford professor and author of bestsellers including The No Asshole Rule and Scaling Up Excellence

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