Martin Lindstrom is a foremost consultant to a who's who of leading companies. He is the author of the international bestseller, Buyology, and many other books on branding and consumer behavior. His book BRANDsense was acclaimed by the Wall Street Journal as one of the five best marketing books ever published . He was recognized by Time Magazine as one of the 100 Most Influential People in The World and named by Thinkers50 as the world's #18 business thinker.
Martin Lindstrom's delightful romp shows how too many organizations seem designed to drive their customers and employees crazy. And this gem is filled with useful (and fun) tips and tools that will help leaders build teams and organizations where common sense is the rule rather than the exception. -- Robert Sutton, Stanford professor and author of bestsellers including The No Asshole Rule and Scaling Up Excellence