Your Music and People

"""This is one of the top two marketing books I own (and I've read hundreds of them)."" - Dan Sanchez, author of I Want to Be a Marketer When I Grow Up ""I LOVE THIS BOOK!!!! As a musician who finds spammy-sleazy-promotion repugnant, it was so refreshing to find an alternative perspective whereby marketing is ethical, creative, and be just as much an artform and service as the art itself. I cannot recommend this book highly enough. Buy this book and bathe in its honesty, fun, and pragmatism."" - �na N� Fhlannag�in, award-winning Irish harpist ""I'm not a musician. I'm a lawyer. I planned on sending this to my daughter, but before I mailed it, I skimmed a couple pages. I ended up reading the whole thing and taking a ton of notes. The lessons/concepts apply to what I do. It was unexpected, and very cool. Few lawyers have read this book, so I feel like I gained some new and rare insights. (I spend a lot of time looking for overlooked advantages in unexpected places.) I'll be ordering some extra copies to give to my students."" - Charlie Price ""I work in the music business, which is notorious for constantly changing. This book, however, will always be relevant! It explores the essential, eternal principles underlying the interaction between music and its listeners. It's a must-read advantage for anyone interested in music and how to share it, as well as for anyone interested in sharing any other form of creativity. Highly recommend!"" - Manny Vallarino ""I'm actually not a musician, but I do run my own business, and these tools apply to anyone seeking to understand how to effectively put themselves out there both honorably and confidently. If all people in business were considering these tools, not only would our unique gifts be more broadly shared, but our ways of sharing and earning income from that sharing would change the world for the better."" - Kim Marie, coach, mentor ""This book is amazing. You start thinking it's going to be about the music industry, but it instead teaches you how to be a more creative artist when it comes to marketing, management, and taking care of your fans. There are big philosophies in this book that will shift your framework, as well as small tricks that you can apply right away. Definitely the best and most impactful book I've read on the music business."" - Banner Driskell, film-maker, musician ""This is a book full of generosity, and describes marketing for what it is: creating curiosity and delight for your audience, caring for your fans, creating loyalty to and from your people, and doing your best work because you care."" - Daniel Cioc�rlan, developer and best-selling instructor ""The unorthodox guide to creative success. Short anecdotes, parables, and concepts that help readers ask important questions about their creative journeys. Everything is simple, pragmatic, and straightforward, but also slightly unintuitive. It's a collection of the most uncommon expressions of common sense for creative people. I recommend it to anyone trying to carve out their niche in any creative field."" - Erik Sabol ""Crucial insights for how to chart your own path in the world of business. Each page has actionable advice, which sometimes goes against the prevailing wisdom. Makes you question some of your closest-held beliefs about how business and marketing works. Anyone who is in business should read this book. Its genius-level advice coming from a guy who's actually done it, and knows what he's talking about."" - Tom Stein, professor, Berklee College Of Music"