John R. Bender is a William H. Kearns professor emeritus at the University of Nebraska-Lincoln. Lucinda D. Davenport is a university distinguished professor at Michigan State University. Michael W. Drager is an associate professor at Shippensburg University of Pennsylvania. Fred Fedler taught journalism at the University of Central Florida for 38 years until his retirement in 2008.
"The writing style is concise, straight forward, authentic and authoritative. ... This is a must-use text that covers everything you can think of and some that you can't think of."" -Daniel Sipocz, Berry College It keeps students up to date on where today's journalism is, and teaches how to report for traditional media like newspapers or radio, and modern media like blogs or podcasts or online publications. It is conversational and readable and my students have no trouble following it. It has very useful end-of-chapter activities and things to think about."" -Donna L. Halper, Lesley University [I]t provides great application, hands-on exercises, and could also serve as a guide for students entering the industry."" -Mildred F. Perreault, East Tennessee State University"