Selling the Sacred

Religion and Marketing from Crossfit to QAnon

Mara Einstein, Sarah McFarland Taylor

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Hardback

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English

Routledge
01 March 2024

Religion: general; Media studies; Advertising; Media, information & communication industries

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?

Social and technological changes rapidly and continuously reframe religious and marketing landscapes. Crossfit is a “cult.” Televangelists use psychographics and data marketing. QAnon is a religion and big business. These are some of the examples highlighted in this collection, which engages themes related to capitalist narratives, issues related to gender and race, and the intersection of religion, politics, and marketing, among other key issues.

The innovative contributors examine the phenomenon of selling the sacred, providing a better understanding of how marketing tactics, married with religious content, influence our thinking and everyday lives. These scholars bring to light how political, economic, and ideological agendas infuse the construction and presentation of the “sacred,” via more traditional religious institutions or consumer-product marketing. By examining religion and marketing broadly, this book offers engaging tools to recognize and unpack what gets sold as “sacred,” what’s at stake, and the consequences.

A go-to resource for those working in marketing studies, religious studies, and media studies, Selling the Sacred is also a must-read for religious and marketing professionals.

Edited by: Mara Einstein, Sarah McFarland Taylor
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 800g
ISBN: 9781032378428
ISBN 10: 1032378425
Pages: 330
Publication Date: 01 March 2024
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Mara Einstein is an internationally recognized expert on deceptive marketing tactics, a sought-after speaker and writer, and a Professor of Media Studies at Queens College (CUNY), United States. Sarah McFarland Taylor is an award-winning author and Associate Professor of Religious Studies and Environmental Policy and Culture at Northwestern University, United States.