Working with Dinosaurs

How to Lead Technological Evolution from the C-Suite

Marcus East

$28.95 $26.20

Paperback

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English

Wren House Press
23 September 2025

Organisational theory & behaviour; Information technology industries; Artificial intelligence

You already know what happens when dinosaurs and meteoric change come together.

Rapid change also impacts the digital world, and the choice for leaders is transformation or extinction. But adaptation can be challenging. Human teams and managers tend to resist change, and it takes effort and ingenuity to convince them to grow.

In Working with Dinosaurs, Marcus East, a leader in the digital technology industry for over two decades, shows other top executives how to disrupt outdated systems and mindsets and embrace new tech worlds like cloud computing and AI, so they can become next generation leaders of digital and tech transformation.

Ditching the dinosaurs means more than switching out old software and skills. It means re-envisioning the structure of an organization. It means creatively changing roles, capabilities, and culture. It means inspiring teams to move forward.

Digital transformation is here. Evolve to lead it.

By: Marcus East
Imprint: Wren House Press
Dimensions: Height: 216mm, Width: 140mm, Spine: 11mm
Weight: 254g
ISBN: 9781967115136
ISBN 10: 1967115133
Pages: 214
Publication Date: 23 September 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Marcus East is a prominent Anglo-American technology executive, board director, and philanthropist. He holds a BSc in Management and IT from London Guildhall University and a Master's in Management from the University of Cambridge. East has held significant leadership roles at several global brands, including IBM, Apple, Google, National Geographic, T-Mobile, and Autodesk. He is an active investor, board advisor, and limited partner for several venture capital funds. When not helping organizations grow and succeed, he enjoys spending time with his family, traveling, and exploring nature. He is also an avid video gamer.