Web Marketing That Works

Confessions from the Marketing Trenches

Adam Franklin, Toby Jenkins, Georgina Dent

$29.95

Paperback

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English

John Wiley & Sons Australia Ltd
30 April 2014

E-commerce: business aspects; Sales & marketing

Practical tips on using the web to boost your business, no matter what business you're in

Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more.

Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms

Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

By: Adam Franklin, Toby Jenkins, Georgina Dent
Imprint: John Wiley & Sons Australia Ltd
Country of Publication: Australia
Dimensions: Height: 229mm, Width: 152mm, Spine: 15mm
Weight: 387g
ISBN: 9780730309277
ISBN 10: 0730309274
Pages: 264
Publication Date: 30 April 2014
Audience: Professional and scholarly , General/trade , Undergraduate , ELT Advanced
Format: Paperback
Publisher's Status: Active

Adam Franklin and Toby Jenkins (SYDNEY, AUSTRALIA) run one of Australia’s top web marketing firms Bluewire Media and have spent more than 10 thousand hours each working on online marketing strategies for themselves and their clients. Having met that brief time and time again the Bluewire boys developed a toolkit of templates that helps clients do exactly that. These templates have been downloaded over 10,000 times and they are continually downloaded by hundreds of people every single week, which highlights that there is a significant demand for the ‘how-to’ skills and tools to actually execute on the web.