PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Winning with IP

Managing intellectual property today

Adam Jolly

$55.95   $47.60

Paperback

Not in-store but you can order this
How long will it take?

QTY:

English
Novaro Publishing
16 November 2023
Growth is ever more centred on intellectual property. In tech. In innovation. In people. In disruptive models. In data. In value propositions. Those who integrate IP into their strategy, culture and mindset are significantly more likely to grow at pace. This book highlights how entrepreneurs, innovators, executives and investors can source the right ideas, create intellectual assets of value, negotiate the best deals for themselves and knock back any challengers. It draws on the knowledge and experience of 20 leading IP players of today and tomorrow, including the high-growth team at the EPO's patent academy, to give a series of insights and lessons into how IP inspires and fuels growth of 10 percent, 20 percent, 50 percent and more, not just this year, but next year and into the future.

Edited by:  
Imprint:   Novaro Publishing
Country of Publication:   United Kingdom
Edition:   4th New edition
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 13mm
Weight:   300g
ISBN:   9781739864040
ISBN 10:   1739864042
Pages:   172
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Adam Jolly is a business writer, editor and publisher who specializes in growth, innovation, technology and leadership. He has produced titles for many leading organizations and has written extensively about the challenges facing entrepreneurs, innovators and directors. Recent titles have been described as 'at the cutting edge of real-time digital innovation' by EasyJet and as 'an ideal manual for ambitious entrepreneurs' by StartUp Britain.

Reviews for Winning with IP: Managing intellectual property today

'Another winner! Read to explore the potential for proprietary IP, AI, smart factories and digitech to ignite high growth and value. Be future ready, creating next gen innovative business models,' Audrey Yap, co-chair, High-growth Technology Business Initiative * 'This book brings you up to speed with the realities of managing IP in emerging technologies like AI,' Kevin R Smith, chief executive, Boom & Partners, start-up advisors * 'A great chance to upgrade your IP and put yourself on track to become one of the winners from digital transformation,' Marcos Kauffman, director, Institute for Advanced Manufacturing and Engineering * 'A broad range of useful and actionable insights that entrepreneurial innovators can apply to their own ventures,' Adrian Burden, tech founder and a Maserati / Sunday Times top 100 entrepreneur


See Also