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You Don't Own Me

The Court Battles That Exposed Barbie's Dark Side

Orly Lobel (University of San Diego)

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Paperback

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English
WW Norton & Co
24 May 2019
The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.

When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle.

This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival—the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas—whether conceived during work hours or on their own time—Lobel’s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.

By:  
Imprint:   WW Norton & Co
Country of Publication:   United States
Dimensions:   Height: 211mm,  Width: 140mm,  Spine: 23mm
Weight:   309g
ISBN:   9780393356717
ISBN 10:   039335671X
Pages:   304
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Orly Lobel is the Don Weckstein Professor of Law at the University of San Diego and received her doctoral and law degrees from Harvard University. When a child, she starred in her psychologist mother’s studies on playing with Barbies. The award-winning author of Talent Wants to Be Free, she lives in La Jolla, California.

Reviews for You Don't Own Me: The Court Battles That Exposed Barbie's Dark Side

A thrill ride through backstabbing competition, business strategies, and the marketing of the American icon Barbie. Who knew intellectual property law could be such a page turner? An amazing story and a great read.--Jonah Berger, best-selling author of Contagious and Invisible Influence A thrilling tale of dueling toymakers, corporate espionage and a group of brats taking on the queen of the Dreamhouse.--Lee Rawles In the hands of Lobel... this case study in who should benefit from an employee's creativity becomes something of a page-turner.--Emma Jacobs The Barbie vs Bratz case tells a compelling story and is an effective vehicle for Lobel's call for creative freedom.--Rebecca Asher This book is a courtroom drama, a corporate expos , and a case study of cutthroat creativity. Orly Lobel deftly explains why ownership of ideas should belong to people, not companies.--Adam Grant, New York Times best-selling author of Originals Captivating.... Holds up a lipstick-pink mirror to both American consumer culture and corporate misbehaviour.--Laura Frost Intellectual-property law made vivid, via an engaging narrative about the litigation surrounding, of all 'people, ' Barbie. A powerful, engrossing survey of business and social issues.--Diane Donovan Fascinating.... Lobel pens a gripping tale of corporate malevolence, courtroom betrayal, and copyright hijinks... [and] tells the tale with verve and aplomb.--Michael M. Rosen A fascinating, insightful, and accessible book with relevance for entrepreneurship and business in general, for copyright law and the legal profession as a whole, for individual success and the success of our economy. It is both pleasure reading and mandatory reading.--Tal Ben-Shahar, bets-selling author of Happier


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