Orly Lobel is the Don Weckstein Professor of Law at the University of San Diego and received her doctoral and law degrees from Harvard University. When a child, she starred in her psychologist mother’s studies on playing with Barbies. The award-winning author of Talent Wants to Be Free, she lives in La Jolla, California.
A thrill ride through backstabbing competition, business strategies, and the marketing of the American icon Barbie. Who knew intellectual property law could be such a page turner? An amazing story and a great read.--Jonah Berger, best-selling author of Contagious and Invisible Influence A thrilling tale of dueling toymakers, corporate espionage and a group of brats taking on the queen of the Dreamhouse.--Lee Rawles In the hands of Lobel... this case study in who should benefit from an employee's creativity becomes something of a page-turner.--Emma Jacobs The Barbie vs Bratz case tells a compelling story and is an effective vehicle for Lobel's call for creative freedom.--Rebecca Asher This book is a courtroom drama, a corporate expos , and a case study of cutthroat creativity. Orly Lobel deftly explains why ownership of ideas should belong to people, not companies.--Adam Grant, New York Times best-selling author of Originals Captivating.... Holds up a lipstick-pink mirror to both American consumer culture and corporate misbehaviour.--Laura Frost Intellectual-property law made vivid, via an engaging narrative about the litigation surrounding, of all 'people, ' Barbie. A powerful, engrossing survey of business and social issues.--Diane Donovan Fascinating.... Lobel pens a gripping tale of corporate malevolence, courtroom betrayal, and copyright hijinks... [and] tells the tale with verve and aplomb.--Michael M. Rosen A fascinating, insightful, and accessible book with relevance for entrepreneurship and business in general, for copyright law and the legal profession as a whole, for individual success and the success of our economy. It is both pleasure reading and mandatory reading.--Tal Ben-Shahar, bets-selling author of Happier