Winning With Ancient Wisdom Negotiation Strategies From Asia and Europe

Jean Baptiste Déal, Hugh Barker, Karolina Kruk-Umięcka

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English

Avantagents Limited
19 September 2025

International business; Personnel & human resources management; Business negotiation

Throughout history and across the world, powerful negotiation strategies have been passed down from generation to generation. In Asia, this wisdom is shared through idioms and set phrases-such as the 36 Chinese Stratagems. In Europe, these strategies are often found in fables, among the renowned La Fontaine fables, and inspired by the famous fables of Aesop from ancient Greece.

These time-tested strategies have shaped lives, businesses, and societies for millennia. Filled with easy-to-remember stories, detailed explanations on how each strategy works to gain clarity, control, and influence, this guide offers practical advice to negotiate with confidence, across Asia, Europe, and throughout the world.

In negotiation, winners are those who come prepared-with defined objectives and a thoughtful strategy. Those who fail to prepare, lacking clarity and strategy, quickly find themselves at a disadvantage.

By mastering this knowledge, you will learn to anticipate your counterpart's moves, avoid pitfalls, identify opportunities, and build a strong reputation. Be prepared to achieve your goals and seize success in a globalized world.

By: Jean Baptiste Déal
Designed by: Karolina Kruk-Umięcka
Edited by: Hugh Barker
Imprint: Avantagents Limited
Dimensions: Height: 216mm, Width: 140mm, Spine: 24mm
Weight: 640g
ISBN: 9789887139805
ISBN 10: 9887139807
Pages: 430
Publication Date: 19 September 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Jean Baptiste Déal is the founder of the Déal Negotiation Institute, whose mission is to empower individuals and organizations to negotiate confidently across cultures, with a particular focus on Asia and Europe. With over 20 years of professional experience, Jean-Baptiste has represented the interests of a diverse range of parties-including investors, vendors, buyers, and government agencies-always striving to achieve the best possible outcomes. Born and raised in France, Jean Baptiste studied Mandarin at the Beijing Language and Culture University and earned an MBA from the Hong Kong University of Science & Technology. He also completed Harvard's prestigious Program on Negotiation. Fluent in Mandarin, French, and English, he possesses deep cultural insight and sensitivity. He is the author of Winning With Ancient Wisdom: Negotiation Strategies From Asia and Europe, blending time-tested wisdom with practical negotiation techniques.

Reviews for Winning With Ancient Wisdom Negotiation Strategies From Asia and Europe

""A MUST-READ FOR ACHIEVING SUCCESS."" - Sean O. Ferguson, Ed.D., Vice President of Strategy & Innovation at Bentley University (USA); Former Senior Associate Dean at Asia School of Business and Associate Dean at HKUST (Hong Kong) ""Winning With Ancient Wisdom equips readers with the cultural fluency and strategic savvy needed to succeed anywhere-from boardrooms in Beijing to marketplaces in Milan, and beyond."" - Doug Bruhnke, Founder and CEO, Global Chamber(R) (USA) ""This innovative approach to bridging Eastern and Western negotiation strategies is truly inspiring. These two very different yet complementary systems of thinking are essential tools for everyone who wants to get things done."" - Shelley Rogers, Organisational Psychologist, Mediator, Executive Coach and Director (Australia) ""This book masterfully blends the ancient Eastern wisdom of the 36 Stratagems with ancient Western fables into business thinking, offering a truly refreshing and insightful perspective. A brilliant fusion of Eastern and Western strategic wisdom-far more than a business guide."" - Franck Fan, Managing Director, Camille Fournet Ltd. (Hong Kong) ""Some of the 36 Chinese Strategies are especially relevant for the financial world-emphasizing strategic subtlety, alliances, and long-term planning. They are highly relevant to contemporary business negotiations worldwide. This work bridges cultural divides and enhances cross-cultural business success."" - Eva Law, Founder and Chairman, Association of Private Bankers in Greater China / Association of Family Offices in Asia (Hong Kong) ""This guide is an essential negotiation tool for success in global negotiation and dialogue, offering readers a pathway to improve negotiation skills by gaining clarity, control, and power. It's a must-read for mastering business in Asia, North America, and beyond."" - Peter Andrew Nixon, Negotiation Trainer, Consultant, Author of ""Negotiation: Mastering Business in Asia""