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Why the F*ck Can’t I Change?

Insights from a neuroscientist to show that you can

DR Gabija Toleikyte

$24.99

Paperback

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English
Octopus Publishing Group
30 May 2023
Updated edition with bonus chapter on how to restart good habits and make them stick.

Banish bad habits for good and transform your life with this ground-breaking new book from neuroscientist and behavioural coach Dr Gabija Toleikyte.

Most of us want to change something about ourselves - our stress levels, weight, relationships, or our performance at work. Change is hard and emotional but it's not as tough as you think.

In this life-changing book, Gabija takes us on an eye-opening journey through the extraordinary human brain, explaining the science behind what makes us tick. With practical tools and simple tips, Gabija shows how you can make change happen, including:

- What the brain needs to create new habits

- The eight types of emotion and how to take control of them

- The magical power of motivation and how to boost it

- Simple ways to improve productivity

- The secret to strengthening relationships

Inspiring and enlightening, Why the F
*ck Can't I Change uses neuroscience and behavioural analysis to show you how you can train your brain to make change last.

By:  
Imprint:   Octopus Publishing Group
Country of Publication:   United Kingdom
Dimensions:   Height: 196mm,  Width: 126mm,  Spine: 26mm
Weight:   236g
ISBN:   9781804190678
ISBN 10:   1804190675
Pages:   372
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Dr Gabija Toleikyte is a neuroscientist, lecturer, and performance and wellbeing coach. She is currently a lecturer in psychology at Sheffield Hallam University. Gabija completed her PhD at University College London on the neuronal basis of memory and navigation, and her PhD findings were published in one of the highest impact research journals - Nature Neuroscience - in 2017. Prior to that, she undertook award-winning academic research on Parkinson's disease at the University of Helsinki. During her PhD, Gabija has also qualified as a business coach and coached UCL academics and administrative staff. Combing her neuroscience background with coaching experience Gabija has started her own consulting company, providing coaching and seminars for organizations and the general public on subjects including changing habits, productivity, leadership, and decision-making. Gabija is also a TEDx speaker and her work has been featured in the Guardian.

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