The Inscrutable Shopper

Name: The Inscrutable Shopper
Price: 52.97 AUD
Availability: OutOfStock
ISBN: 9781606491713

Consumer Resistance in Retail

Stella Minihan, Carla Ferraro, Sean Sands

$61.95 $52.97

Paperback

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English

Business Expert Press
06 September 2011

Consumerism; Market research

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field.

Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.

The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.

By: Stella Minihan, Carla Ferraro, Sean Sands
Imprint: Business Expert Press
Country of Publication: United States
Dimensions: Height: 230mm, Width: 154mm, Spine: 11mm
Weight: 243g
ISBN: 9781606491713
ISBN 10: 1606491717
Pages: 153
Publication Date: 06 September 2011
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: No Longer Our Product

Stella Minahan, Senior Lecturer, Graduate Business School, Deakin University, Australia.