When Co-Creation Leads to Love

Intersubjectivity in Open Innovation

Melanie Oßwald

$251.95 $201.58

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Springer Gabler
31 July 2025

Behavioural economics; Sales & marketing

Series: Markt- und Unternehmensentwicklung Markets and Organisations

Innovating organizations struggle to select suitable co-creators and their ideas. Co-creating market relevance is challenging, as one's own contributions often lead to evaluation biases, such as the “IKEA Effect – When Labor Leads to Love,” the foundation of this book. Transcending organizational boundaries requires transcending individual evaluation. Intersubjectivity is essential for this step. This work suggests using intersubjectivity as a concept for more efficient open innovation beyond individual biases. The exploratory sequential research design aims to develop a comprehensive understanding of evaluation biases and the concept of intersubjectivity in open innovation. It begins with qualitative inquiry, including a narrative literature review and expert interviews, followed by the identification and empirical testing of novel intersubjectivity-related variables through laboratory and field experiments. In addition to its theoretical implications, this book presents a typology of contexts requiring intersubjectivity and provides a working model to guide organizations and intermediaries in their co-creation practices.

By: Melanie Oßwald
Imprint: Springer Gabler
Country of Publication: Germany
Dimensions: Height: 210mm, Width: 148mm,
ISBN: 9783658488895
ISBN 10: 3658488891
Series: Markt- und Unternehmensentwicklung Markets and Organisations
Pages: 177
Publication Date: 31 July 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Dr. Melanie Oßwald works as a science policy advisor with a focus on innovation management. She graduated at the Academy of Fine Arts Nuremberg and at the Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), where she also obtained her doctorate in Information Systems, Innovation & Value Creation.