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What Your Employees Need and Can't Tell You

Adapting to Change with the Science of Behavioral Economics (Change Management Book)

Melina Palmer

$29.95

Paperback

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English
Yellow Pear Press
18 January 2023
A Science-Based Organizational Change Roadmap for Managers

""A science-based playbook that is a must-read for every manager of people..."" -John A. ListThe Why Axis

#1 New Release in Office Management and Business Operations Research

Adapting to change is part of life. But, change is hard and managing change is even harder.

First, understand how the brain works. Because we really don't know how the brain works, we don't know what makes us more receptive to change. Employees can't tell their managers what they need to ""get on the train"", and managers don't know either.

How to get your team on board., she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

Actionable behavioral economics for successful change management.delivers insights and research from behavioral economics and the greater behavioral sciences, presented in an enjoyable way that you can actually use to get results.

Inside find:

An introduction to how the brain really works when faced with change Insights into key biases and concepts the subconscious brain uses to make decisions ""Apply it"" sections with tips on how to start using what you have learned-immediately

If you are responsible for managing change and have tried books such as The Heart of Business, Humanocracy, or Change, you should read Melina Palmer's What Your Employees Need and Can't Tell You.
By:  
Imprint:   Yellow Pear Press
Country of Publication:   United States [Currently unable to ship to USA: see Shipping Info]
Dimensions:   Height: 228mm,  Width: 152mm,  Spine: 12mm
ISBN:   9781684810154
ISBN 10:   1684810159
Pages:   256
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She began teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020. Her first book on the subject, What Your Customer Wants and Can't Tell You, was published in May 2021.

Reviews for What Your Employees Need and Can't Tell You: Adapting to Change with the Science of Behavioral Economics (Change Management Book)

With vivid accounts and research-based advice, Palmer charts the clearest course I've ever seen for managers seeking to navigate change. It's a tour de force. -Robert Cialdini, New York Times bestselling author of Influence and Pre-Suasion


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