What Do Corporations Want?: Communicative Capitalism, Corporate Purpose, and a New Theory of the Firm...

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Timothy Kuhn (University of Colorado Boulder)

What Do Corporations Want?

Communicative Capitalism, Corporate Purpose, and a New Theory of the Firm

Timothy Kuhn (University of Colorado Boulder)

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Hardback

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English

Bristol University Press
26 June 2024

Microeconomics; Business ethics; Organisational theory & behaviour

Management and organisation studies have long argued for the need to reform corporate practices in the interest of social benefit, but their claims are usually dismissed as irrelevant when the targets are managers, workers or the capitalist system.

This innovative book offers a bold new theory of the firm as an alternative means of understanding authority and capitalism. Leading scholar Timothy Kuhn asks what

if corporations can be viewed as entities with defined beliefs and goals, as agents capable of fostering positive societal change.

As more and more, people want businesses to do good for society and the environment, not just make money, this book redefines what corporations are for and what they can be.

By: Timothy Kuhn (University of Colorado Boulder)
Imprint: Bristol University Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781529214277
ISBN 10: 1529214270
Pages: 258
Publication Date: 26 June 2024
Audience: Professional and scholarly , General/trade , Undergraduate , ELT Advanced
Format: Hardback
Publisher's Status: Active

Timothy Kuhn is Professor in the Department of Communication at the University of Colorado, Boulder.

Reviews for What Do Corporations Want?: Communicative Capitalism, Corporate Purpose, and a New Theory of the Firm

""This is a dazzling book! It is a provocation that forces scholars to grapple with the complexity of firms’ existence and of their desires. Essential reading for rethinking the theory of the firm."" Silvia Gherardi, University of Trento ""Going far beyond the organization as an entity model, Kuhn explores the complicated realities of socially mediated communication as manipulated by corporations to create a radically new understanding of what corporations want. Kuhn's book keeps readers engaged with its examples grounded in specific organizations."" CHOICE