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Web Systems Design and Online Consumer Behavior by Yuan Gao at Abbey's Bookshop,
Web Systems Design and Online Consumer Behavior
— —
Yuan Gao

Web Systems Design and Online Consumer Behavior

Yuan Gao

$225.95   $180.56

Hardback

Not in-store but you can order this
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English
IGI Publishing
30 November 2004
E-commerce: business aspects; Market research; Sale of goods law; Internet guides & online services; Computer science
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Edited by:  
Imprint:   IGI Publishing
Country of Publication:   United States
Dimensions:   Height: 254mm,  Width: 178mm,  Spine: 20mm
Weight:   820g
ISBN:   9781591403272
ISBN 10:   1591403278
Pages:   344
Publication Date:  
Audience:   General/trade ,  Professional and scholarly ,  College/higher education ,  ELT Advanced ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

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