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Visual Merchandising and In-Store Brand Equity - 2 Ed. by Karin Zaghi at Abbey's Bookshop,
Visual Merchandising and In-Store Brand Equity - 2 Ed.
— —
Karin Zaghi

Visual Merchandising and In-Store Brand Equity - 2 Ed.

Karin Zaghi

$86.95   $73.75

Paperback

Not in-store but you can order this
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English
Egea Spa - Bocconi University Press
01 August 2025
Fashion & textiles: design; Management & management techniques; Sales & marketing; Manufacturing industries; Distributive industries
Master the art of visual merchandising and create captivating in-store experiences that drive brand equity in the omnichannel era.

In today's competitive retail landscape, Visual Merchandising and In-Store Brand Equity provides a comprehensive guide to transforming physical stores into value-driven destinations. Discover how to seamlessly blend the in-store experience with the convenience of e-commerce, leveraging digital technologies and multisensory communication to captivate customers.

Learn to design effective store concepts, apply color theory and semiotics, and manage POP materials for sustainability. This essential resource equips marketing professionals, retailers, and students with the tools to:

Craft a seamless omnichannel shopping experience Enhance in-store brand equity through strategic visual displays Utilize digital technologies and multisensory communication Design and manage sustainable POP materials Understand and cater to the customer's perspective

Transform your physical point of sale into a place that offers unparalleled value and fosters lasting customer relationships.
By:  
Imprint:   Egea Spa - Bocconi University Press
Dimensions:   Height: 232mm,  Width: 152mm,  Spine: 24mm
Weight:   522g
ISBN:   9791281627468
Pages:   416
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

is Associate Professor of Practice at SDA Bocconi School of Management and Professor of Marketing at Bocconi University. At SDA Bocconi, she directs numerous training courses in management, including: Trade Marketing, Store Management, Category Management and Visual Merchandising. She also coordinates retailing courses as part of specialized Executive Masters. Author of numerous books and management publications, she also has many years of experience consulting in the fields of marketing, retailing and visual merchandising.

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