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The Ride of a Lifetime: Lessons in Creative Leadership from the CEO of the Walt Disney Company

Robert Iger

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Bantam
03 October 2019
Autobiography: business & industry; Business & Economics; Management: leadership & motivation; Cinema industry
THE #1 NEW YORK TIMES BESTSELLER A SUNDAY TIMES BOOK OF THE YEAR 2019 TIME Magazine's Businessperson of the Year 2019 _____________________________ The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas- Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets.

Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including- Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.

Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. Fairness. Treat people decently, with empathy, and be accessible to them.

This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.

The ideas in this book strike me as universal Iger writes. Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.
By:   Robert Iger
Imprint:   Bantam
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 153mm,  Spine: 20mm
Weight:   348g
ISBN:   9781787630475
ISBN 10:   1787630471
Pages:   400
Publication Date:   03 October 2019
Audience:   General/trade ,  Professional and scholarly ,  General/trade ,  ELT Advanced ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Robert Iger is Chairman and Chief Executive Officer of The Walt Disney Company. As such, he is the steward of one of the world's largest media companies and some of the most respected and beloved brands around the globe. Since takng up the post in 2005, Iger has built on Disney's rich history of unforgettable storytelling with the acquisitions of Pixar (2006), Marvel (2009), Lucasfilm (2012), and 21st Century Fox (2018), and the landmark opening of Disney's first theme park and resort in Mainland China, Shanghai Disney Resort. Always one to embrace new technology, Mr. Iger has made Disney an industry leader through its creative content offerings across new and multiple platforms. He joined the Apple board of directors in November 2011 and also serves on the boards of the National September 11 Memorial & Museum and Bloomberg Philanthropies. In 2012, Robert became a member of the Academy of Arts & Sciences, one of the USA's most prestigious honorary societies, which recognizes some of the world's most accomplished scholars, scientists, writers, artists, and civic, corporate and philanthropic leaders. Iger has been named one of Fortune magazine's '25 Most Powerful People in Business'; one of the 'Top Gun CEOs' by Forbes magazine; one of the 'Best CEOs' by Institutional Investor magazine; MarketWatch CEO of the Year; and 'CEO of the Year' by Chief Executive.

Reviews for The Ride of a Lifetime: Lessons in Creative Leadership from the CEO of the Walt Disney Company

The story of life at the top of Disney is a thoughtful tale of surviving disruption. * Financial Times * Nurturing creativity is less a skill than an art-especially at a company where the brand alone is synonymous with creativity. That's a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone's expectations, and he has done it with grace and audacity. This book shows you how that's happened. * Stephen Spielberg * The Ride of a Lifetime is an entertaining example of a business memoir whose author does not pretend to be a superhero. Iger's book works as an argument for the importance of emotional intelligence in business. * New Statesman * I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold-you won't forget the stories or the lessons. * Brene Brown * Offers a rare glimpse at the extraordinary stress that goes hand in hand with the perks of being a Hollywood oligarch...a digest of his business life as the spectacularly successful leader of the world's most powerful media company, forever guided by the principle innovate or die. * Hollywood Reporter *


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