Unpacking IKEA

Swedish Design for the Purchasing Masses

Pauline Garvey

$273

Hardback

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English

Routledge
28 November 2017

Consumerism; Social & cultural anthropology

Series: CRESC

This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in Stockholm’s Kungens Kurva store – the largest in the world - this book places the retailer squarely within the realm of the home-building efforts of individuals in Stockholm and to a lesser degree in Dublin. Ikea, the world’s largest retailer and one of its most interesting, is the focus of intense popular fascination internationally, yet is rarely subject to in-depth anthropological inquiry. In Unpacking Ikea, Garvey explores why Ikea is never ‘just a store’ for its customers, and questions why it is described in terms of a cultural package, as everyday and classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.

By: Pauline Garvey
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781138793965
ISBN 10: 1138793965
Series: CRESC
Pages: 174
Publication Date: 28 November 2017
Audience: College/higher education , Further / Higher Education , A / AS level
Format: Hardback
Publisher's Status: Active

Pauline Garvey is senior lecturer in the Department of Anthropology at Maynooth University, Maynooth, County Kildare, Ireland.