PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers by Jeff Fromm at Abbey's Bookshop,
Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
— —
Jeff Fromm Angie Read

Marketing to Gen Z

The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Jeff Fromm,  Angie Read

$39.95   $33.65

Paperback

Hardback

Not in-store but you can order this
How long will it take?
English
Amacom
31 January 2023
Consumerism; Advertising; Market research
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.

In Marketing to Gen Z, businesses will learn how to:

Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect

Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.

Now is the time to learn who they are and what they want!
By:   ,
Imprint:   Amacom
Country of Publication:   United States
Dimensions:   Height: 235mm,  Width: 159mm,  Spine: 12mm
Weight:   249g
ISBN:   9781400231089
ISBN 10:   1400231086
Pages:   224
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Jeff Fromm is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears, and PayLess.

See Inside

See Also

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Marketing Fashion

Critical Perspectives on the Power...

Karin M. Ekström (University of...

Paperback

$77.99 

Not in-store but you can order this

ADD +
Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Marketing on the Move

Mobile Trend Marketing

Emma Swithdorf

Paperback

$20.95  $18.80

Not in-store but you can order this

ADD +
Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

The Art of Heartbeat Marketing

Deviating from the Data

Lauren Tobey

Paperback

$42.95  $36.46

Not in-store but you can order this

ADD +
Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Transhumanisms and Biotechnologies...

Jennifer Takhar

Hardback

$263 

Not in-store but you can order this

ADD +
Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Instagram Influence

From Stunning Feeds to Profitable...

Oscar Moses

Paperback

$42.95  $36.46

Not in-store but you can order this

ADD +
Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Standout Startup

Allyson Letteri

Paperback

$38.95  $33.14

Not in-store but you can order this

ADD +