Understanding Relationship Selling: How to build customer's rapport, respect & trust

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Catherine Mattiske

Understanding Relationship Selling

How to build customer's rapport, respect & trust

Catherine Mattiske

$31.95 $29

Paperback

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English

Tpc - The Performance Company Pty Limited
01 December 2022

Teaching staff

Series: Learning Short-Take

Understanding Relationship Selling: How to Build Customer's Rapport, Respect and Trust Understanding Relationship Selling combines self-study with realistic workplace activities to develop skills in understanding the value of building relationships with your customers to facilitate repeat business and achieve referrals. It compares traditional selling techniques with more modern sales processes based on the development of trust, rapport and empathy. This Learning Short-take(R) will guide you in evaluating your own approach to selling, and help you develop new and innovative strategies to foster key relationships, understand customer needs, and provide appropriate sales solutions. Relationship selling is based on the premise that the best source of new business is through existing customers and referrals from existing customers. This approach requires a long-term commitment to providing ongoing customer satisfaction, rather than just a short-term focus on making sales. While relationship selling may take longer to cultivate, the organization will be rewarded with high levels of repeat business, new business and referrals from satisfied customers. Understanding Relationship Selling includes the 'Relationship Selling' Job Aid, provided as a free downloadable tool.

By: Catherine Mattiske
Imprint: Tpc - The Performance Company Pty Limited
Edition: 3rd ed.
Dimensions: Height: 216mm, Width: 140mm, Spine: 6mm
Weight: 159g
ISBN: 9781921547195
ISBN 10: 1921547197
Series: Learning Short-Take
Pages: 94
Publication Date: 01 December 2022
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Global business educator and author, Catherine Mattiske, is the founder of TPC - The Performance Company, a leading training and consulting organization that has worked with Fortune 100 companies worldwide. Established in 1994, TPC has offices in Sydney, Los Angeles, New York, London, Singapore, and Basel (Switzerland). Catherine is the author of more than 30 books, including the Learning Short-take(R) series and Unlock Inner Genius: Power Your Path to Extraordinary Success . Discover your team's Genius Quotient at thegeniusquotient.com.

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Understanding Relationship Selling

How to build customer's rapport, respect & trust

Catherine Mattiske

$31.95 $29

Paperback

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