Understanding Generative AI in a Cultural Context: Artificial Myths and Human Realities

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Erkan Saka

Understanding Generative AI in a Cultural Context

Artificial Myths and Human Realities

Erkan Saka

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English

Engineering Science Reference
18 December 2024

Ethnic studies; Artificial intelligence; Human-computer interaction

The interplay between artificial intelligence (AI) and cultural dynamics is reshaping communication practices in the digital era, highlighting how technology and culture influence each other. Generative AI technologies, deeply embedded in cultural contexts, are transforming how individuals and societies interact, share ideas, and create meaning. Understanding these interactions requires diverse methodologies and perspectives to capture the complexity of AI's role in cultural evolution. This exploration helps illuminate the broader societal impact of AI, offering insights into its potential to shape communication and cultural practices worldwide. Understanding Generative AI in a Cultural Context: Artificial Myths and Human Realities explores the nuanced interactions between AI, cultural dynamics, and communication practices within the digital landscape. It offers a multidisciplinary examination of how generative AI technologies are reshaping the contours of digital life, focusing on how these technologies are influenced by cultural contexts and how they, in turn, influence cultural and communicative practices. Covering topics such as AI Influencers, human-AI interaction, and storytelling, this book is an excellent resource for academicians, researchers, scholars, students, policymakers, technologists, industry professionals, librarians, and more.

Edited by: Erkan Saka
Imprint: Engineering Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798369372364
Pages: 592
Publication Date: 18 December 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Erkan Saka is a professor of media and journalism studies at the School of Communication at Istanbul Bilgi University. He is currently the Ph.D. program director at Communication Sciences there. He recently directed a project on AI Literacy funded by Google Turkey. He was a research scholar at Anthropology, UC Irvine (Fall 2018) and Science and Technology Studies, MIT (Spring 2019). His recent and current research topics include the social life of disinformation, critical algorithm and AI studies, citizen journalism and social movements, digital web archiving and internet histories, and metaverse and diversity. He is a longtime political blogger (erkansaka.net) and a coordinator of a local TV show on social media (sosyalkafa.net). He is the author of Social Media and Politics in Turkey. A Journey through Citizen Journalism, Political Trolling, and Fake News (Lexington Books, 2019) and “Big data and gender-biased algorithms” In The International Encyclopedia of Gender, Media, and Communication. New York: Wiley Blackwell