Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown to enhance engagement, communication, organizational performance, and online activities. Despite its role to cultivate cooperation, knowledge-sharing, and innovation, trust through digital means or even trust in digital media has presented new opportunities and challenges in society. Examples include a wider and faster dissemination of trust-influencing messages, and richer options of digital cues that engage, disrupt, or even transform how trust is formulated. Despite that, trust helps people to live through risky and uncertain situations, and the many capabilities enabled on the digital platforms have made the formation and sustaining of trust very different compared to traditional means.
Trust in today’s digital environment plays an important role and is intertwined with concepts including reliability, quality, and privacy. This book aims to bring together the theory and practice of trust in the new digital era and will present theoretical and practical foundations. Trust is not given; we must work to build it, but it is a very fragile and intangible asset once built. It is easy to destroy and challenging to rebuild.
Researchers, academics, and students in the fields of management, responsibility, and business ethics will gain knowledge on trust and related concepts, learn about the theoretical underpinnings of trust and how it sustains itself through digital dissemination, and explore empirically validated practice regarding trust and its related concepts.
Part I. Trust: theoretical foundations 1. The meaning and interdisciplinary nature of trust in the digital economy – future directions Joanna Paliszkiewicz, Jerzy Gołuchowski, Kuanchin Chen 2. The dimensions of trust in the digital era Barbara Kożuch 3. Influence of political strategies on culture of social trust Joanna Wyleżałek 4. The role of trust in business Elżbieta Kacperska, Katarzyna Łukasiewicz 5. Establishing Trust in Artificial Intelligence in Education Maria Elena Corbeil, Joseph Rene Corbeil 6. Virtual Organizations and Trust Wojciech Pizło, Andrzej Parzonko 7. CSR communication strategies in trust-building and customers engagement Jerzy Gołuchowski, Anna Losa-Jonczyk, Joanna Paliszkiewicz, Jeretta Horn Nord 8. Trust and the Digital Economy: A Framework for Analysis Anna Jasiulewicz, Piotr Pietrzak, Barbara Wyrzykowska 9. Trust in machine-learning systems Grzegorz Dziczkowski, Szymon Głowania, Bogna Zacny Part II. Trust in the digital economy: Issues and challenges 10. Trust and modern Internet Technology solutions in the banking sector Ewa Stawicka 11. Trust as a factor influencing the willingness to pay taxes Piroska Dobos, Katalin Takács-György 12. The crucial role of trust in adapting logistics to the new conditions Konrad Michalski 13. Mutual trust in the city strategy implementation Vesa-Jukka Vornanen, Josu Takala 14. The role of trust in modern food production through blockchain and related technologies Sławomir Jarka, Agnieszka Biernat-Jarka, Monika Gębska 15. The role of digital technologies in building trust in agriculture Henryk Runowski 16. Influence of trust level on insurance decisions of farmers Adam Wąs, Ludwik Wicki,Piotr Sulewski 17. Building trust and managing brand relationships with stakeholders Marek Matejun, Marcin Ratajczak 18. Building trust for start-ups’ development Michał Borowy, Daria Murawska 19. Trust building strategy among food listed companies in the digital economy era Magdalena Mądra Sawicka 20. Building brand trust in managing relations between the company and the representatives of generation Z Anna Korombel, Olga Ławińska 21. Trust as an element of building brand relations with environmental groups Agnieszka Werenowska, Ewa Jaska
Joanna Paliszkiewicz is a Professor and Director of the Management Institute at Warsaw University of Life Sciences, Poland. Kuanchin Chen is a John W. Snyder Faculty Fellow, Professor of Computer Information Systems, and Co-director of the Center for Business Analytics at Western Michigan University, USA.
