Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience...

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Ben Chodor Gabriella Cyranski

Transitioning to Virtual and Hybrid Events

How to Create, Adapt, and Market an Engaging Online Experience

Ben Chodor, Gabriella Cyranski

$41.95

Hardback

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English

John Wiley & Sons Inc
04 September 2020

Business communication & presentation

Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events

As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues.

Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on:

Planning, creating, and implementing a digital event Choosing between a stream, a webcast, or a hybrid event Evaluating different technological solutions Producing compelling virtual content for a variety of scenarios Effectively promoting online events Meeting the needs of a diverse and global audience

Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.

By: Ben Chodor
With: Gabriella Cyranski
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 231mm, Width: 158mm, Spine: 25mm
Weight: 204g
ISBN: 9781119747178
ISBN 10: 1119747171
Pages: 208
Publication Date: 04 September 2020
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Foreword ix Introduction xi Chapter 1 Understanding Virtual and Hybrid Events 1 Chapter 2 Understanding Virtual Communication Tools 11 Chapter 3 Converting from Physical to Virtual 27 Chapter 4 Hybrid Events: The Best of Both Worlds 39 Chapter 5 Virtual Event Planning 101 53 Chapter 6 Assembling Your Virtual Event or Hybrid Event Team 65 Chapter 7 Adapting Your Content for Virtual 77 Chapter 8 Preparing Speakers for Virtual Appearances 105 Chapter 9 Monetization through Exhibitors and Sponsorships 117 Chapter 10 Marketing Your Virtual Event 139 Chapter 11 The Power of Virtual Event Data 157 Conclusion: Virtual Events Are Here to Stay 169 About the Authors 179 Appendix: Glossary of Terms 181 Index 187

BEN CHODOR is a global leader in the world of digital media and enterprise communications with an incomparable passion for technology. He is President of Intrado Digital Media, the world's leading virtual event and streaming company. Ben was cofounder and CEO of Happtique, and Founder and CEO of Stream57, one of the first successful streaming and virtual event companies. GABRIELLA CYRANSKI works with clients to develop virtual event strategies at Intrado Digital Media and executive produces hybrid event television broadcasts that are syndicated globally. She has designed, managed, and executed physical, hybrid, and virtual event programs for over twenty years.

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Transitioning to Virtual and Hybrid Events

How to Create, Adapt, and Market an Engaging Online Experience

Ben Chodor, Gabriella Cyranski

$41.95

Hardback

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