Dr. Saurav Negi is working as a faculty member at MCBS, Oman. He holds a PhD in Supply Chain Management and has more than 10 years of experience in teaching and research. He has published many research papers and articles in international journals of repute. Dr. Reason Masengu is a Senior Lecturer in the Department of Business Management at Middle East College, Muscat, Oman. He has more than seven years of experience in the Higher Education sector and specializes in marketing. He holds a PhD in Business Management, a Master of Commerce in Marketing Strategy, and a Bachelor of Technology with Honours in International Marketing.