Public Relations Theory in Practice

""In Public Relations Theory in Practice, Penning does an excellent job providing an overview of the major theories applicable to public relations in easy-to-understand language.  I am impressed with the breadth of theories that are addressed.  The book would be a valuable resource for an undergraduate theory course or as a resource for graduate students when they are seeking theories for a specific study. It also would be a good resource for practitioners preparing for the accreditation exam (APR)."" - Marlene S. Neill, PhD, APR, Fellow PRSA, Professor & Graduate Program Director, Senior Research Fellow, Arthur W. Page Center, Baylor University Department of Journalism, Public Relations & New Media ""Public Relations Theory in Practice bridges the gap between academic theory and real-world application, equipping you with the knowledge to move beyond instinct and guesswork. Penning delves into communication, media, persuasion and ethical theories, demonstrating how they can be strategically applied to every aspect of public relations. From understanding audiences to evaluating results, you'll learn to craft campaigns with a theoretical foundation, ensuring effectiveness and achieving organizational goals. This book is a valuable source of insight and guidance for communicators at all levels."" - Eliot Mizrachi, VP, Strategy and Content, Arthur W. Page Society