Transforming Airlines

A Flight Plan for Navigating Structural Changes

Nawal K. Taneja (Faculty Emeritus, Aviation, Ohio State University)

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English

Routledge
07 April 2020

Business strategy; International business; Research & development management; Aerospace & air transport industries

"This book provides a flight plan for riding the impending connectivity transformation curve. It takes the perspective of actionability, highlighting initiatives that executives in airlines and related businesses can use from the insights of multi-industry executives. The emphasis is on execution, not on the concepts themselves.

There is a cluster of at least four distinct megatrends that may converge to form disruptive conditions: (1) elevated expectations of existing and new customer segmentations, those who expect available and accessible air mass transportation systems, and those who expect connected services and seamless travel on different modes of transportation; (2) new emerging technology, incorporated in the air and ground vehicles, that will create new opportunities for existing and new service providers to offer new value propositions; (3) platforms developed around the ecosystem of customers; and (4) the impact on travel that the fast-changing demographic and economic characteristics of two major countries: India and China. These megatrends could lead existing or new businesses to create value propositions specifically dedicated to the new segments once each reaches a critical mass. Drawing on the author’s own experience in the airline industry and related businesses, this book discusses the ""how"", relating to reimagining the business, re-entrepreneuring the organization, innovating through partnerships, reengaging with customers and employees, and rebranding the business in response to these trends.

This book is recommended reading for all senior-level practitioners of airlines and related businesses worldwide."

By: Nawal K. Taneja (Faculty Emeritus Aviation Ohio State University)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 810g
ISBN: 9780367434991
ISBN 10: 0367434997
Pages: 306
Publication Date: 07 April 2020
Audience: College/higher education , Professional and scholarly , Adult education , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

1. Introduction 2. Reimagining the Airline Business 3. Recreating a Supportive Organizational Environment 4. Realigning Partnerships for Innovation 5. Reengaging with Customers 6. Reengaging with Employees 7. Rebranding for the New Era 8. Going Forward 9. Thought Leadership Pieces

Nawal K. Taneja has five decades of experience in the airline industry and is a published author. He is currently Executive-in-Residence at Fisher College of Business, The Ohio State University, USA.