Trading Textiles

50 Years of Advertising for Fibres and Fabrics....

Ruth Artmonsky

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Paperback

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English

Artmonsky Arts
01 November 2021

Textile design & theory; Needlework & fabric crafts

Series: 50 Years

The focus of the plethora of books on British textiles has largely been on their design and designers; relatively little has been written on the marketing of the products. Trading Textiles whilst making reference to the many avenues and methods for selling fibres and fabrics focussed on press advertising whereby manufacturers not only showed off a product, a brand, but intentionally or unintentionally provided potential buyers with an image of the company itself. Although, eventually, as with so many industries in the 20th century, companies that originally built their reputation on one line - a particular fibre or textile or stage of production - conglomerates came to offer comprehensive ranges. Trading Textiles compares the different styles of advertising of firms driven by design, those science based, those focussed on furnishings, and others relating to fashion. Covering mid-20th century textile advertising the book not only illustrates what was happening in graphic design generally but the changing character of the textile industry itself.

By: Ruth Artmonsky
Imprint: Artmonsky Arts
Country of Publication: United Kingdom
Dimensions: Height: 175mm, Width: 215mm,
Weight: 354g
ISBN: 9781916384538
ISBN 10: 1916384536
Series: 50 Years
Pages: 112
Publication Date: 01 November 2021
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Unspecified

Introduction Driven by Design Driven by Science Furnishing Traditionalists Mainly for Fashion Healthy Textiles Trading Together Epilogue Bibliography Appendix: ‘The Ambassador’