Trade Shows from One Country to the Next: Trade Show Differences when Exhibiting Globally

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Larry Kulchawik

Trade Shows from One Country to the Next

Name: Trade Shows from One Country to the Next
Price: 37.94 AUD
Availability: OutOfStock
ISBN: 9798295602344

Trade Show Differences when Exhibiting Globally

Larry Kulchawik

$44.95 $37.94

Paperback

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English

Larry Kulchawik
03 February 2026

International business; Sales & marketing

Summary
Details

Trade show marketing contributes nearly $2 trillion to the global economy, yet many companies struggle when exhibiting beyond their home country. Trade Shows from One Country to the Next explores the cultural, communication, and strategic differences that impact success at international trade shows.

This book focuses on the essential adjustments exhibitors must make when presenting products and services abroad-where expectations, behaviors, and communication styles can vary dramatically. While centered on trade show marketing, the insights extend to any form of face-to-face selling in an international, multi-day exhibition environment.

Designed for marketing and exhibit managers, the book is equally valuable to show organizers, venue professionals, and business leaders working across borders.

At the heart of international success is effective communication. There is no right way or wrong way-only a different way. By understanding and respecting these differences, readers gain the tools needed to communicate clearly, build trust, and succeed in global marketing environments.

By: Larry Kulchawik
Imprint: Larry Kulchawik
Dimensions: Height: 229mm, Width: 152mm, Spine: 25mm
Weight: 644g
ISBN: 9798295602344
Pages: 488
Publication Date: 03 February 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active