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Too Much Too Young

The 2 Tone Records Story: Rude Boys, Racism and the Soundtrack of a Generation

Daniel Rachel

$59.99

Hardback

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English
White Rabbit
23 January 2024
A SUNDAY TIMES MUSIC BOOK OF THE YEAR 2023

#2 UNCUT BOOK OF THE YEAR 2023

A RESIDENT BOOK OF THE YEAR 2023

In 1979, 2 Tone exploded into the national consciousness as records by The Specials, The Selecter, Madness, The Beat, and The Bodysnatchers burst onto the charts and a youth movement was born. 2 Tone was black and white: a multi-racial force of British and Caribbean island musicians singing about social issues, racism, class and gender struggles. It spoke of injustices in society and took fight against right wing extremism.

The music of 2 Tone was exuberant: white youth learning to dance to the infectious rhythm of ska and reggae; and crossed with a punk attitude to create an original hybrid. The idea of 2 Tone was born in Coventry, masterminded by a middle-class art student raised in the church. Jerry Dammers had a vision of an English Motown. Borrowing

700, the label's first record featured 'Gangsters' by The Specials' backed by an instrumental track by the, as yet, unformed, Selecter. Within two months the single was at number six in the national charts. Dammers signed Madness, The Beat and The Bodysnatchers as a glut of successive hits propelled 2 Tone onto Top of the Pops and into the hearts and minds of a generation. However, soon infighting amongst the bands and the pressures of running a label caused 2 Tone to bow to an inevitable weight of expectation and recrimination.

Still under the auspices of Jerry Dammers, 2 Tone entered in a new phase. Perhaps not as commercially successful as its 1979-1981 incarnation the label nevertheless continued to thrive for a further four years releasing a string of fresh signings and a stunning end-piece finale in '(Free) Nelson Mandela'.

Told in three parts, Too Much Too Young is the definitive story of a label that for a brief, bright burning moment, shaped British culture.

By:  
Imprint:   White Rabbit
Country of Publication:   United Kingdom
Dimensions:   Height: 238mm,  Width: 160mm,  Spine: 48mm
Weight:   845g
ISBN:   9781399607483
ISBN 10:   1399607480
Pages:   544
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Primary ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Solihull-born Daniel Rachel is a regular contributor on BBC Radio 5 Live and lives in north London with his partner and three children. He is the author of Isle of Noises (a Guardian and NME Book of the Year), Walls Come Tumbling Down (winner of the Penderyn Music Book prize), When Ziggy Played the Marquee by Terry O'Neill (editor), Don't Look Back in Anger and co-writer of Ranking Roger's autobiography I Just Can't Stop It: My Life in The Beat.

Reviews for Too Much Too Young: The 2 Tone Records Story: Rude Boys, Racism and the Soundtrack of a Generation

'I was there from the beginning of the first 2 Tone tour in 1979. Rachel's book is an incredible and detailed account of a massive watershed moment in my life. As one of Britain's greatest youth movements, 2 Tone stood for anti-racism, anti-sexism and bringing young people together through the power of music. For a short period, 2 Tone dominated British culture and changed lives like mine forever. Rachel's book captures the daily struggles and contradictions within both the groups and the audience during harsh political times and ultimately delivers a message of positivity and the power of the music to affect social and political change.' * Gurinder Chadha, OBE * 'A brilliantly vivid account of one of British pop culture's most inspiring movements - this is surely the definitive telling of the 2-Tone story' * John Harris * 'We lived in Britain, a country that had hugely benefited from immigration, but curiously had an innate antipathy to the ideas of multiculturalism and diversity that we still struggle to embrace in today's society. Daniel Rachel has managed to the essence of that contradiction in those Margaret Thatcher governed years, with this comprehensive, cautionary but nonetheless celebratory saga of the 2 Tone label.' * Pauline Black, OBE * 'The music and style of Caribbean immigrants had a huge influence on British youth culture in the 60s and 70s. By tapping into that energy, the Specials created a potent symbol of black and white unity at a time when racism was rife, inspiring many to take a stand against discrimination. Daniel Rachel has managed to talk to all the significant players and the story he tells is one that shines a light on the challenges of mixing pop with politics. This feels like the definitive story of 2 Tone. Masterful.' * Billy Bragg * 'A great book about a time when record labels actually meant something and a brief period of hope when it seemed as if music might actually be able to change the world. This a book about one of those times when a few exceptionally talented people came together and created something extraordinary' * Charlie Higson *


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