Erica Heinz has over 20 years of experience working as a digital designer and strategist in New York City, creating apps, websites, and services that are used by millions of people every day. She has taught undergraduate and graduate design classes at Parsons and the School of Visual Arts, led prototyping and user experience labs in Fortune 100 accelerators and NYC incubators, and spoken on topics from creative thinking to CSS.
"""[A]n erudite, savvy book that communicates difficult, technical ideas with accessible, largely jargon-free prose. For both the seasoned veteran of interactive design and the unpolished newcomer, this is an invaluable resource. An impressively thorough and clear introduction to a still-new discipline."" -Kirkus Reviews ""I've never felt more confident being able to start from nothing. It totally changed my communication tactics and moved ambiguous product conversations forward. Applying the 4D structure to early product definition workshops got stakeholders aligned and inspired about what we're building and why."" -Erin Nolan, Product Design Lead at Coinbase"