James Surowiecki is a columnist for the NEW YORKER. This is his first book.
A bright and lucid columnist for THE NEW YORKER...[Surowiecki] knows how to make a convincing, sometimes entertaining case - SUNDAY TIMES Erudite and entertaining...he has a rare gift for combining rigorous thought with entertaining examples - FINANCIAL TIMES Dazzling...will turn your world upside down. It's an adventure story, a manifesto, and the most brilliant book on business, society and everyday life that I've read in years - Malcolm Gladwell, author of THE TIPPING POINT A handsome addition to the books that combine the verve of smart magazine writing with a whiff of academia...a fantastically stylish counter to the expert-knows-best line...an offbeat argument for democracy. In the future, crowd pleaser might no longer be such a half-hearted compliment - GQ Lightly written, well-argued and deftly assembled...intelligent, engaging and provocative - HERALD