The Wine Wars

The Mondavi Affair, Globalisation and ""Terroir""

O. Torrès

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Hardback

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English

Palgrave Macmillan
03 July 2006

International business; Food manufacturing & related industries; Winemaking technology

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

By: O. Torrès
Imprint: Palgrave Macmillan
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 140mm, Spine: 12mm
Weight: 366g
ISBN: 9780230002104
ISBN 10: 0230002102
Pages: 170
Publication Date: 03 July 2006
Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

OLIVIER TORR S is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business and Entrepreneurship (AIREPME). His work in small business research has been internationally awarded on several occasions.

Reviews for The Wine Wars: The Mondavi Affair, Globalisation and ""Terroir""

?The work is an amalgam of national and personal history intended to illustrate the fate of Austria's Jews. It successfully conveys immediate and usually tragic personal experiences.?-Choice