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The Unmanageable Marketing Manager by Roberto Bello at Abbey's Bookshop,
The Unmanageable Marketing Manager
— —
Roberto Bello

The Unmanageable Marketing Manager

Roberto Bello

$116

Paperback

Not in-store but you can order this
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English
Cognella, Inc
31 August 2025
Sales & marketing
This textbook provides readers with insights into how managers can better understand and engage with customers amid a multiplicity of marketing strategies. Beginning with a foundational analysis of historical marketing strategy theories, the text presents the evolution from a manager-dominated dynamic to a customer-empowered dynamic, finally settling into a landscape where both parties cooperate as equals.
By:  
Imprint:   Cognella, Inc
Country of Publication:   United States [Currently unable to ship to USA: see Shipping Info]
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 8mm
Weight:   200g
ISBN:   9798823329316
Pages:   142
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Roberto Bello is a senior lecturer-professor in the Department of Marketing at University of Georgia. He holds an M.S. in marketing from the University of Lethbridge, where he also served as Professor of Practice Marketing. Bello's research focuses on AI in higher education and data-driven decision-making.

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