"""This book should be on the desk of every sales manager and sales trainer. Dan Seidman created a treasure chest of ideas, concepts, skills-sets and motivation tools that are ready to be converted into cash."" Gerhard Gschwandtner, Founder & Publisher of Selling Power Magazine ""Sales professionals throughout the world will discover performance improvement through this training encyclopedia. And, we're pleased that Dan Seidman is helping to make sales training a major strategic driver for all organizations."" Tony Bingham, President and CEO of ASTD Each chapter includes exercises to anchor the learning. Each chapter kicks off the learning moment with a sales war story, a humorous anecdote, even a joke. Each chapter just might be the one piece that plugs the gap in your team's performance. Dan is truly earning the title Trainer to the World's Sales Trainers. Willis Turner, CAE CSE, President and CEO of Sales & Marketing Executives International www.SMEI.org (from the Foreword)"