Christopher S. Kälin is a global authority on bid and proposal management. He gives public and corporate seminars, conducts live and virtual training programmes on how to win more business with convincing proposals and bid management best practices. He has worked with companies around the world to improve their success rate, creating over 50 billion dollars in business. He works across many industries, including IT, telecoms, defence, transportation, financial industries, large event organisation, gambling or business outsourcing. He was co-founder and chairman of the German speaking APMP chapter (Association of Proposal Management Professionals) and Regional Director for Europe/Africa. He is APMP certified at the Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he also received the prestigious Fellows Award. He developed the BidMaster(TM) Framework and the Storyline Method(TM) for developing compelling proposals. He is also a well-received speaker at business development conferences and sales conventions around the globe. He graduated in Business Administration and Information Technology from Zurich University.
"""This guide is a great reference for candidates undertaking the APMP Foundation exam."" Joanne Gillen, Managing Director, eTenders Consulting, Founder and former chair of APMP Ireland ""The compendium should be on the desk of every bid and proposal professional!"" Udo Keuter, Head of Combat Aircraft Training Delivery and Op. Support, Airbus Defence and Space, Germany ""No other proposal book is as detailed and relevant."" Colleen Jolly, CPP APMP Fellow, Former CEO of APMP International, United States ""Want to win? With Swiss precision, this reference guide gives you the tools you need. More handy than a Swiss Army Knife, this book belongs in the toolkit of every proposal ninja."" Sandy Pullinger, CPP APMP, Managing Director nFold, South Africa, former chair APMP South Africa ""For me, it is the best and most complete book about Bid Management."" Werner Siedl, former Board Member APMP DACH, Germany ""The book covers in detail all the elements that a company needs to establish and staff a successful proposal organization."" Dick Eassom, CF APMP Fellow, Vice President at SMA, Inc., Former CEO of APMP International, Past Chair of the APMP California Chapter, United States ""This book covers everything you need to know. Not only to improve your own skills but also to build up a complete Bid Centre."" G.E., Proposal Manager, Guildford, U.K. ""It has already become a vital weapon in my armoury."" (Review on Amazon.co.uk.) S. J. McReynolds, United Kingdom ""I recommend this book as it is a true reference guide and ultimate compendium for anyone involved in bids/proposals."" Jan Kees SCHAKEL, CPP APMP, Proposal Coach, Thales Alenia Space, France"