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A World Gone Social: How Companies Must Adapt to Survive

Ted Coin Mark Babbitt

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AMACOM
04 August 2014
Business & Economics; Management & management techniques
The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event - and business as we know it has changed forever.

A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: customers now have the power - just watch what happens as more realise it!; with increased transparency, businesses must be more ethical - no more pretending; command-and-control leadership is now so inefficient, it is a liability; nimble and small is the new competitive advantage - few corporations are capable of the agility required by evolving marketplaces; recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain; relationship and community-building is how customers and brand ambassadors are won - and retained; and engagement - with partners, employees, and customers - is not a luxury; it is a requirement.

Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right - and some that are not - and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fitness of their own company's culture and social presence ...so they may successfully transition from a 20th- to a 21st-century social organisation.
By:   Ted Coin, Mark Babbitt
Imprint:   AMACOM
Country of Publication:   United States
Dimensions:   Height: 93mm,  Width: 62mm,  Spine: 10mm
Weight:   1g
ISBN:   9780814433263
ISBN 10:   081443326X
Series:   Agency/Distributed
Pages:   256
Publication Date:   04 August 2014
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
CONTENTS Foreword by Peter Aceto, CEO, Tangerine * xii Introduction * xv SECTION I CHAPTER 1 | Welcome to the Social Age 1 CHAPTER 2 | The Customer Holds All the Cards 10 CHAPTER 3 | The Social Employee: Good, Bad, and Way Past Ugly 22 CHAPTER 4 | The Evolution of Social Recruiting 36 CHAPTER 5 | The Engagement Era 50 CHAPTER 6 | It Takes a Community 64 SECTION II CHAPTER 7 | The Death of Large 78 CHAPTER 8 | Flat: The New Black? 91 CHAPTER 9 | The OPEN Challenge (Ordinary People, Extraordinary Network) 110 SECTION III CHAPTER 10 | The Social Leader: A Blue Unicorn? 124 CHAPTER 11 | Building a World-Class Team for the Social Age 147 CHAPTER 12 | In the Social Age, Customer Experience Comes First 163 CHAPTER 13 | And Stop Calling Me Social Media Marketing! 181 SECTION IV CHAPTER 14 | Investing in Social: Is What You See Real? 202 CHAPTER 15 | The Future of Business in a World Gone Social 216 References * 227 Index * 233

TED COINE was recently named a Forbes Top 10 Social Media Power Influencer. He is co-founder of Switch and Shift, a blog focused on leadership, culture, and change in the social century. MARK BABBITT is CEO and Founder of YouTern, a social community for young careerists that Mashable calls a Top 5 Online Community for Starting Your Career.

Reviews for A World Gone Social: How Companies Must Adapt to Survive

With unerring practicality, Coine and Babbitt show why social media is neither fad nor trend but part of a transformational era driven by 'engagement.' --Foreword Reviews Coine and Babbitt offer an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion...With compelling stories and dozens of concrete examples. --Healthcare News Authors Ted Coine and Mark Babbitt have presented a present-day survival guide for social media. --Staffing Success Babbitt and Coine have written a book you MUST read if you don't want to fall prey to Darwin's survival of the fittest. --Mills-Scofield.com I recently read A World Gone Social...If there is anyone you should listen to when it comes to social media, it's Ted [Coine]. --Leading with Trust .. .recommended to those readers who cannot go an hour without checking their Twitter feeds, reading their e-mail, or communicating with their families, and also to those who can. --Choice .. .authors have deep roots in the social media community... [and] they are passionate about spreading the word. -- Anna Jedrziewski, Retailing Insight .. .must read for any social media professional. Written by Ted Coine and Mark Babbitt, two social media extraordinaire... -- Dangerous Cupcakes Powerful message and when handled effectively can be a very strategic approach towards organizational success and increase profits. --PM World Journal Anyone who has ever had a business--or anyone who sells--can certainly learn a great deal from what Ted has to say. --PipelinerCRM .. .provides the tools you need to build a socially enabled team [and] must read tips that can benefit HR professionals, recruiter, small business owners and others who interview. --ZipRecruiter.com .. .offers warnings and best practices for navigating this dangerous terrain, with fascinating examples of companies that get it right, and terrifying examples of those that get it wrong. --Accounting Today .. .highly recommend A World Gone Social by Ted Coine and Mark Babbitt! It is a must-have resource to help you #ExerciseLeadership! --Strengths Builders This book is a goldmine for organizations who want to become champions of the Social Age. --BizCatalyst360 .. .gives you the tools and information you need to survive --and thrive--in a business climate in which customers hold all the cards. --HVACR Business .. .the book offers plenty of intelligent, practical and pragmatic advice on how to become part of the social media-enabled revolution...A must read... --IT Organization Circa 2017 This practical and engaging book is a must-read for all business owners and entrepreneurs....of interest to anyone who wants to know more about how social media is driving change... -- Library Journal Illuminating and insightful, this book is essential reading for all levels of the corporate ladder. --Publishers Weekly Insightly Best Small Business Books of 2014 [A World Gone Social] goes beyond most of the advice you're reading now... to explain how all of them are changing the landscape of business. --Accounting Today .. .must read for every leader and manager wanting to move past the trend and into the truth about social media's purpose, influence, and outcomes. --Kate Nasser blog


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