The Third Screen

Our mobile devices are indispensible digital co-pilots, which is why 'the third screen' is fast becoming the most important screen. -- Don Tapscott, co-author of the bestselling Wikinomics Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable. -- Chris Brogan, President, Human Business Works and co-author of Trust Agents Marketing is ever-changing and The Third Screen mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right! -- Jeffrey Hayzlett, bestselling author of The Mirror Test Chuck Martin shows readers how to develop a mobile marketing strategy that will really work. Don't wait-get copies for your team today! -- Charlene Li, bestselling author of Groundswell Vaughan articulates the subject excellently - teaching his readers how to think, rather than what to think. His arguments caused me to think about my own knowledge of business improvements and how I should look at processes from an alternative perspective - almost with a fresh pair of eyes. Quality World Vaughan's view on thinking actually ties in nicely with my personal workplace mantra: Be a decent human being. By pausing to consider the work we're doing more deeply, by weighing how our actions might affect others, we're inherently behaving in a way that's more collaborative and helpful. -- Rex Hupke for The News Tribune Immense value to business leaders and their subordinates alike. You have to get management buy-in and get Michael Vaughan into your office! -- Dane Cobain, SocialBookshelves.com