The Strategic Evolution From Omnichannel to Metachannel Marketing

Name: The Strategic Evolution From Omnichannel to Metachannel Marketing
Price: 409.87 AUD
Availability: OutOfStock
ISBN: 9798337345918

Sara Teixeira, Zaila Oliveira

$511.95 $409.87

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Igi Global Scientific Publishing
13 February 2026

Behavioural economics; E-commerce: business aspects; Sales & marketing

In today's rapidly shifting digital landscape, the traditional boundaries of marketing are dissolving, giving rise to more integrated and intelligent approaches. While marketing once represented seamless connections across platforms to deliver unified customer experience. These emerging technologies and consumer expectations are pushing the envelope further. Metachannel marketing is a transformative evolution that goes beyond channel integration to create adaptive AI ecosystems capable of anticipating and responding to customer needs in real time. This strategic shift marks a new era in marketing, where data and personalization converge to redefine how brands engage with audiences across an increasingly complex digital environment. The Strategic Evolution From Omnichannel to Metachannel Marketing explores the progression of digital marketing and its shift to metachannel. This book examines the convergence of physical and digital realms, which is providing a new paradigm in which extreme personalization, interactivity, and multi-sensory experiences are considered indispensable for fostering meaningful connections between companies and their target audience. Covering topics such as marketing, AI, and metachannel, this book is an excellent resource for marketing professionals, brand managers, entrepreneurs and academics.

Edited by: Sara Teixeira, Zaila Oliveira
Imprint: Igi Global Scientific Publishing
Dimensions: Height: 254mm, Width: 178mm, Spine: 30mm
Weight: 1.179kg
ISBN: 9798337345918
Pages: 500
Publication Date: 13 February 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Sara Teixeira - PhD in Communication from the University of Vigo - Spain. Sara performs teaching functions in higher education at ISCAP. She worked in the area of digital marketing and e-learning in Portugal. She is a researcher at CEOS.PP - Center for Organizational and Social Studies at the Polytechnic of Porto.