The Strategic Digital Marketer: Mastering The Principles and Practice of Ethical Marketing

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Brian Myles

The Strategic Digital Marketer

Mastering The Principles and Practice of Ethical Marketing

Brian Myles

$51.95 $44.02

Paperback

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English

Brian Myles
21 February 2024

E-commerce: business aspects; Business ethics; Sales & marketing

Summary
Details

In the digital age, marketing is more than just selling products or services. It is about creating meaningful connections with your audience, delivering value and solutions, and building trust and credibility. But how do you achieve these goals without compromising your ethics and integrity?

The Strategic Digital Marketer is a comprehensive guide that will teach you the principles and practice of ethical marketing in the digital world. You will learn how to:

Define your marketing objectives and align them with your core values and mission

Identify and understand your target market, their needs, preferences, and pain points

Develop and implement effective digital marketing strategies that are ethical, transparent, and customer-centric

Use various digital marketing tools and platforms, such as social media, email, content, SEO, and analytics, to optimize your performance and reach

Measure and evaluate your results and impact, and adjust your tactics accordingly

Avoid the common pitfalls and risks of unethical marketing practices, such as spamming, misleading, or exploiting your audience

The Strategic Digital Marketer will help you master the art and science of ethical marketing, and empower you to create and execute digital marketing campaigns that are not only effective, but also ethical. You will be able to:

Stand out from the crowd and differentiate yourself from your competitors

Build a loyal and engaged customer base that trusts and respects your brand

Enhance your reputation and credibility in the market

Increase your sales and revenue

Make a positive difference in the world and contribute to social good

Whether you are a beginner or an experienced digital marketer, The Strategic Digital Marketer will provide you with the knowledge, skills, and tools you need to succeed in the digital marketing arena. Don't miss this opportunity to learn from the experts and become a strategic and ethical digital marketer. Take your digital marketing to the next level!

By: Brian Myles
Imprint: Brian Myles
Dimensions: Height: 229mm, Width: 152mm, Spine: 4mm
Weight: 100g
ISBN: 9798223054986
Pages: 66
Publication Date: 21 February 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active